Know what is working, down to the step
Every send, reply, and bounce logged against the lead. Roll up by campaign, drill into a single step, compare mailboxes, and leave open tracking off if you want it off.
Lambda Group
Analytics
Campaign | Status | Sent | Opened | Replied | Positive | Bounced |
|---|---|---|---|---|---|---|
SaaS VP Decision Makers | Active | 2,847 | 1,748(61.4%) | 236(8.3%) | 92(39.0%) | 51(1.8%) |
Series A Founders – West Coast | Active | 1,204 | 784(65.1%) | 133(11.0%) | 61(45.9%) | 19(1.6%) |
Agency Owners Outreach | Paused | 3,891 | 2,218(57.0%) | 214(5.5%) | 72(33.6%) | 82(2.1%) |
Enterprise IT Directors | Completed | 5,102 | 3,265(64.0%) | 453(8.9%) | 176(38.8%) | 92(1.8%) |
RevOps Teams Q1 2025 | Draft | - | - | - | - | - |
Per-send event logging with full attribution
Every send, open, click, reply, and bounce is recorded individually with timestamps and full attribution.
View metrics by campaign, step, A/B variant, mailbox, or time range. Drill down to exactly what you need.
Daily, weekly, or monthly reports generated automatically. Export as CSV or PDF.
Open and click tracking toggle off per campaign for a cleaner send. Reply and bounce tracking work regardless.
Roll up metrics at any level of granularity
Every send, reply, and bounce is recorded at the individual email level with timestamps, tied back to the lead, campaign, step, and mailbox. Open and click tracking are separate toggles you control per campaign, so you decide what gets measured and what stays out of the message.
View metrics at the campaign level, drill down to individual steps or A/B variants, filter by mailbox, or slice by time range. Per-step breakdown shows exactly where leads drop off in your sequence.
Set reports to generate on a daily, weekly, or monthly cadence. Export as CSV for your own analysis or share PDF reports with clients. Reports include all tracked events with full attribution.
See open and reply rates for each step in your sequence. Identify which step has the highest drop-off and rewrite it. Compare A/B variant performance at each step independently.
Compare deliverability metrics across your mailboxes. Spot the ones with declining open rates before they become a problem. Cross-reference with warmup health data.
Schedule weekly PDF reports per campaign. Each report shows sends, opens, replies, bounces, and click data. Clients get the numbers without needing SendKit access.
Event-level tracking, not aggregated guesswork
Event-level tracking with per-step and per-mailbox breakdowns
Most cold email tools show you campaign-level totals. SendKit logs every event at the individual email level and lets you roll up by campaign, step, variant, mailbox, or time range. Scheduled reports export the full picture on a cadence you set.
Tracking you can switch off, per campaign
Open and click tracking are independent toggles. Turn them off and SendKit sends a clean message with nothing added to it, which is what most experienced senders want, since both add signals that filters weigh against you. Turn them on and every event is attributed back to the specific lead, campaign, step, and mailbox. Reply and bounce tracking need neither, so your core numbers stay accurate whichever way you set it.
Scheduled reports on your cadence
Configure reports to generate automatically on daily, weekly, or monthly schedules. Export as CSV for custom analysis or PDF for client-ready summaries. Each report captures all tracked events with full campaign, step, and mailbox attribution.
Got questions? We've got answers.
Often no. Open tracking works by adding an invisible image to the message, and that is a signal spam filters weigh against you. Apple Mail Privacy Protection also pre-loads those images, so a large share of reported opens are not real people. SendKit makes it a per-campaign toggle and treats reply rate and bounce rate as the metrics that matter, both of which are accurate whether tracking is on or off.
Related pages
More Data & Leads features
Explore SendKit
Ready to hit primary?
Set up SendKit's isolated infrastructure and start sending in under 15 minutes.
Dedicated IPs on every plan. Cancel anytime.